Entrepreneurs recognize the value of testing decisions to the market in advance of the launch. This allows them to take decisions on a sound information base and with great certainty. Consumer research is hence of great importance and only a small investment compared to the return. It is therefore valuable in every step of the marketing movement:
. Needs analysis within markets
. Competitive analysis
. Concept testing during development
. Profile analysis of target or customer groups
. Market potential of concepts or products
. Communication research, in content, form and media
. Experiences, satisfaction and improvement potential
Day One always applies the most optimal research strategy to collect the information required. All methods and resources can be applied and can very quickly respond to the information need.
When customers only have a few research questions, participating in omnibus research can be an option. Within 3 working days we provide answers to your marketing questions and within your target group.