In most organisations, customer satisfaction is persued by defining standards for quality. Mystery shopping is a method of monitoring to what extend these standards are applied in day-to-day customer contact.

These insights help managers in defining:

• Training- and incentive programs
• Operational and commercial processes
• General customer orientation throughout the organisation

Day One helps companies and organisations to collect this kind of information and translate it towards strategies and action.

Discover here how Day One can help to investigate and further develop your markets.