Today, the same opportunities are available to industrial and business-to-business markets as in consumer ones. Awareness of the importance of research programs for these product lines is still growing.

Some of the most covered B2B research topics are:

• Customer satisfaction, loyalty & expectations
• New markets assessment
• Product & concept development
• Brand equity
• Marketing effectiveness

However, industrial markets require different approaches compared to consumer research. Most common challenges these research projects face are:

• Limited availability of respondents
• Multi-contact person or decision making per company
• Multi-step distribution networks instead of end-users
• Limited potential respondent universe and geographical spread
• Skilled interviewers required

Day One has built upon a long history of B2B and industrial research. In the past, we worked in industries as:

• Agriculture & pharma
• Architecture & flooring
• Automotive & fleet management
• Chemical & petrochemical industries
• Cleaning,  purification & Ecology
• Food & beverages
• Insurance & Banking
• IT & telephone
• Machines, components & industrial design
• Packaging, transport & logistics
• Printing & media

Please contact us to find out what kind of information would be important for your organization and how Day One could help you.